AT&T will launch a new direct-to-consumer streaming service next year, the company announced today. Yes, another one. AT&T currently already operates cord cutter-friendly streaming services DirecTV Now and the low-cost WatchTV, but its new service will be focused on WarnerMedia properties, including HBO.
The move follows AT&T’s acquisition of Time Warner, which completed this past June. That means AT&T also now operates Time Warner’s streaming services HBO GO, for pay TV viewers, and HBO NOW, for cord cutters.
The upcoming, subscription-based service will include all of WarnerMedia’s properties, like HBO plus WarnerMedia’s other TV and movie franchises, as well as third-party licensed content.
And unlike DirecTV Now and Watch TV, the focus is not on streaming live TV, but on-demand content.
In that way, it’s being positioned more as a Netflix competitor, or even a rival to Disney’s upcoming streaming service, also due in 2019.
WarnerMedia CEO John Stankey discussed the service onstage at Vanity Fair’s New Establishment Summit on Wednesday, but didn’t confirm its pricing or even what titles, specifically, would be included.